MEDIPROTECT
Branding,
Website Design,
SEO Strategy
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Scope of Project
Visual Identity Design
Brand Guidelines
Logotype Design
Stationery Design
Branding
Website Design
SEO Strategy
Request
Mediprotect is a new legal insurance plan for doctors, hospitals, and clinics in Ecuador, provided by Carrillo & Asociados Estudio Jurídico (law firm). They contacted us to create a brand-new visual identity and a landing page within their website, to be able to inform targeted clients through Google Ads, and organic campaigns, about their unique plans. They also needed social media posts and a flyer to help their sales team reach out to doctors and medical institutes.
Outcome
We created a distinctive and clear visual identity that communicates to everyone working in the medical field. The landing page design was created along the brand guidelines as well as the flyer design and social media posts, both images and reels, establishing a clear and cohesive brand message through digital and printed media. Also, a SEO and SEM strategy were developed to help gain not only traffic but a clear and solid brand awareness through organic and paid searches.
Logotype Drafts
Once we received our client's brief, they needed their brand to blend the concepts of legality and medicine. Also, the client needed to communicate that Mediprotect is a legal service provided by Carrillo y Asociados's law firm.
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We came up with different ideas and concepts to achieve this challenge. Once we hit the spot, our client was really delighted by the result and adopted it immediately by their sales team.
Different design drafts for Mediprotect's brand design.
Different design drafts for Mediprotect's brand design.
Different design drafts for Mediprotect's brand design.
Different design drafts for Mediprotect's brand design.
Mediprotect logotype used in business cards
Mediprotect logotype in their company pens
Mediprotect front office signage design
Mediprotect logotype used in business cards
Brand Adaptability
We designed Mediprotect's visual identity taking into consideration the different media it will be used on.
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The adaptability of the brand was key in all their sales contact points and the logotype can be used in any of their current and future digital and/or printed advertising.
Website Design
The landing page must be clear, easy to navigate and direct to the point, so customers can reach Mediprotect easily and quickly.
We designed a simple yet interesting design, maintainning both Carrillo y Asociados Law Firm and Mediprotect's brand guidelines. Also, the page was designed taking into consideration both strategies SEO and SEM, focused on maximum conversion efficiency.
