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IDIMA CIA. LTDA.

Branding,
Website Design,
Social Media

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Branding, Website Design and Social Media Strategy for IDIMA CIA. LTDA, in Quito, Ecuador by Helicoid Studio

Scope of Project

Branding

Logotype Redesign

Brand Guidelines

Website Redesign

SEO Strategy

Social Media Strategy and Content Plan

Motion Design

Request

For over 40 years, IDIMA has been dedicated to the distribution, assessment, selling, and installation of industrial air, water, and fuel filters. IDIMA reached out to us, requiring multiple services with the goal of increasing brand awareness, refreshing their overall look, and embracing social media to help them boost sales and ROI. This revamp needed to appear modern, clean, and adaptable, while still honoring the company’s history and experience.

Outcome

We collaborated on defining a new marketing strategy that spans across all printed and digital media touchpoints. As part of this initiative, we created a brand system that is adaptable and future-proof, ensuring its relevance for years to come. Additionally, we redesigned and optimized their website, implementing a fresh SEO strategy to elevate IDIMA’s visibility in search results for filter sales and distribution. These combined efforts have resulted in increased visitor traffic and sales, solidifying their position as the go-to filtration experts nationwide.

Logotype Drafts

Once we started the logotype redesign phase, we sketched some drafts and ideas towards designing a long-lasting brand.


After some iterations, and review meetings, we came up a new identity that respects the company history whilst embracing minimalism and adaptability towards the future.

Visual identity redesign for IDIMA Filtros, in Quito, Ecuador by Helicoid Studio
Brand identity variations in black and white, for IDIMA Filtros in Quito, Ecuador

Brand Adaptability

The logotype must be able to adapt to different environments and media. It is the image that everyone will recognize at first sight.


The clarity and smart usage of the graphic elements, allow the brand to stand out by itself as well as expanding it to future digital media while maintaining differentiation and uniqueness.

Printed product catalog design for IDIMA CIA. LTDA. in Quito, Ecuador

Website Redesign

The website redesign focus was to provide customers with all the air, water, and fuel filter products information in an easy, organized, and accessible way, as well as serving as an online catalog for the sales personal.

The site is mobile friendly and fast. All the resources are focused to positioning the company in the first results on search engines whilst representing the brand and with ease of use. 

Adaptive Website Redesign and SEO strategy for IDIMA CIA. LTDA. in Quito, Ecuador
Adaptive Website Redesign (Desktop) for IDIMA CIA. LTDA. in Quito, Ecuador
Adaptive Website Redesign (Desktop) for IDIMA CIA. LTDA. in Quito, Ecuador
Social Media Strategy for IDIMA CIA. LTDA. in Quito, Ecuador

Social Media Strategy

One of the key factors in the marketing strategy is increasing sales points through social media. This is a key factor for increasing sales and at the same time brand positioning.


Through the client's social media channels, we provide valuable information as well as special offers and contests to engage current and future customers to not only follow our client, but to effectively have sales conversions as well.

Social Media Strategy for IDIMA CIA. LTDA. in Quito, Ecuador
Social Media Strategy for IDIMA CIA. LTDA. in Quito, Ecuador
Social Media Strategy for IDIMA CIA. LTDA. in Quito, Ecuador

Motion Design

As part of the brand relaunch, a motion design video was created to announce current and future customers, about IDIMA's new logotype image.

This motion design animation helped launch the client's YouTube channel where future webinars, product videos, and custom targeted content will be enjoyed by interested audiences.

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