MAKER GROUP ECUADOR
Website Redesign,
SEO Strategy, Ads Campaigns
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Scope of Project
Website Layout Optimization
Website Redesign
SEO strategy
SEM strategy
Request
Maker Group Ecuador specializes on 3D printing design and services, as well as selling 3D printers for both enthusiasts and professionals. They reached to us to optimize their website and improve the layout and overall navigation, towards improving both customer experience and SEO/SEM organic and paid strategies respectively, to increment sales and local positioning as well as brand awareness.
Outcome
We started by designing and improving the website layout and overall structure to make it easy for the customers to find what they need. The design was focused on conversions for both SEO and SEM strategies, optimizing for mobile and desktop users. Also, we optimized the image and text contents of the website to increase the site speed, thus providing a fast, reliable, and great user experience. These adjustments and optimizations quintupled their sales and positioned Maker Group Ecuador as one of the 3D printing and 3D printer experts in Ecuador.
Website Redesign
We created a design focused on boosting both SEO and SEM strategies, while maintaining a clean, easy to use design for Maker Group Ecuador customers.
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The CTA, images, texts, and device adaptability were key for the website design to work both technically and design-wise. The site speed was improved by cleaning up the design and optimizing images, as well as optimizing the website page structure.
SEO & SEM Strategy
Through keywords research, audience segmentation, and queries analysis we developed a proper SEO strategy to position Maker Group Ecuador organically on web browsers. We also created the SEM strategy to achieve more conversions through the website, and Google Ads.
