Online Store Redesign,
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Scope of Project
eCommerce Design and Support
Custom Cart and Checkout Sections
Social Media Shop Connection (FB/IG)
Miiira! is a small store located in Cuenca, Ecuador. They started their business in the second semester of 2021 and with that they implemented an eCommerce website. However, the website was left almost unfinished and not focusing on giving the user the same great experience Miiira!’s customers get on their physical store. They reached us looking for an overall eCommerce revamp and redesign, focused on clients living in all Ecuador.
After we finished the project, the client was very delighted with their website. The new design speaks the Miiira! Brand in all its pages, as well as providing an easy and pleasant online shopping experience. The integration between the website and their social media accounts, as well as the SEO strategy helped Miiira! gain new customers all around the country. Little by little they are positioning themselves as the go-to store for premium arts and crafts made by local and international artists.
The focus of our site design was to create an easy, pleasant, and fast way to shop online. Along with this, we wanted to create a fun, different and unique user experience by transferring the physical shop experience to the website.
We also focused on providing a responsive design, since most of the users will use their smartphones to access and shop through the website.
Finished Redesign and SEO Strategy
The finished design talks brand and usability. It was important for both, the client and us, that this eCommerce website combine two concepts: ease of use and branding. All the elements are part of the brand, and they support the experience clients feel on both the physical and eCommerce site.
Together with a clear SEO strategy, and social media connections, Miiira! Store grows on both positioning and sales.