AUTOMATED DECISION ECUADOR
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Scope of Project
Email Marketing Campaign Design
Sloncorp and Automated Decision provide technical solutions and software development for businesses. Sloncorp became an Ecuadorian branch of Automated Decision, which required a new brand strategy, web design and brand awareness campaign to promote this merger.
We developed a brand strategy to make the transition clear for current and future customers. As part of the process, the logotypes needed to visually communicate the union of both companies. Regarding the website design, the client wanted to keep some of the main features displayed on their old website but using the brand guidelines of Automated Decision, hence creating a visual statement of the merge. We also developed an email campaign to create awareness of the transition.
We developed a proper brand messaging that clearly transmits the transition. It needed to be suitable particularly for their local client base.
Not only we combined both brands’ logotypes but also personalized illustrations that communicate the way Sloncorp works in unison with Automated Decision through remote work both in Ecuador and the United States.
The new website combines Sloncorp’s features and services offered, while using Automated Decision’s brand guidelines. It also provides information on the transition while highlighting the strengths of this process.