Scope of Project
The Client already had a logotype but needed a Style Guide or Branding Guidelines for their entire corporate identity. Along with this, the client was looking for designs to advertise different events that needed print and digital promotion.
We created a complete Style Guide, creating logotype use guidelines, defining colors,typography and secondary fonts, and other design applications. We also created designs for documents, stationery, printed and digital promotion materials in order to have a cohesive visual language that communicates the organization’s mission and values.
Brand Style Guide
The Style Guide provides rules of logotype usage, particularly the combination of colors and fonts. This provided a consistent visual language for all the organization’s materials.
Based on the Style Guide, we designed many advertising materials, both digital and printed, to promote different events of the organization.