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Brand Guidelines, Graphic & Editorial Design

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SABM - Brand Guidelines, Graphic and Editorial Design by Helicoid Studio in New Jersey, United States

Scope of Project


Style Guide

Print Design

Digital Design

Editorial Design

Presentation Design


The Client already had a logotype but needed a Style Guide or Branding Guidelines for their entire corporate identity. Along with this, the client was looking for designs to advertise different events that needed print and digital promotion.


We created a complete Style Guide, creating logotype use guidelines, defining colors, typography and secondary fonts, and other design applications. We also created designs for documents, stationery, printed and digital promotion materials in order to have a cohesive visual language that communicates the organization’s mission and values.

SABM-Stationery Design

Brand Style Guide

The Style Guide provides rules of logotype usage, particularly the combination of colors and fonts. This provided a consistent visual language for all the organization’s materials.

SABM - Guidelines Design
SABM - Poster Design


Based on the Style Guide, we designed many advertising materials, both digital and printed, to promote different events of the organization.

SABM - Brochure Design
SABM - Brochure Design


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