Portfolio

PAMELA LOPEZ

Graphic Designer and Illustrator

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SABM

Society for the Advancement of Blood Management 

SABM is a non-profit organization, dedicated to promote the best medical interest of patients through the safe, effective and optimum blood management. The client required the Style Guide and different designs for promotional, educational and informative resources.


I developed a Brand Style Guide Manual, defining proportions, primary and secondary fonts, main and complementary colors and all applications to create a solid identity. Using these guidelines, I created the entire editorial design for their documentation, as well as all the supporting material requested.

GRAPHIC & EDITORIAL DESIGN

 

AEK

Ecuadorian Kendo Association 

GRAPHIC DESIGN

The Ecuadorian Kendo Association is a non-profit organization that promotes Kendo, a martial art, throughout Ecuador. The client required a logotype and its respective Brand Guidelines, as well as design for posters, diplomas and internal documents.


With the studio, I developed a logotype using the symbols from Ecuador and particular elements from Kendo. I defined the Brand Identity Manual and its applications. Also, I created several illustrations and designs for posters and posts to promote national and international events carried out by AEK.

Idima Cia. Ltda.

GRAPHIC DESIGN

Idima Cia. Ltda. is a company that imports and distributes industrial filtering equipment. The client needed designs for marketing materials to be used in many national events.


With their sales department, I established a design style for the company’s promotional assets. Namely, I created designs for their roll-ups, banners and brochures. Additionally, I’m finishing up their new website design.